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Precision is not claimed. It is engineered. Today, Benelli announces the launch of the Art of Performance video series, an in-depth exploration…

Real Avid, the leader in DIY for Guns®, understands that successful firearm tuning, modification, and maintenance is all about having…

SHIELD Sights, pioneer of compact red dot optics, is pleased to announce new distribution partnerships with Sports South and Zanders…

WESTFIELD, Massachusetts –Savage Arms®, an iconic firearm manufacturer, is introducing the 110 RF Core Tactical, the first of three rifles to…

Federal Ammunition is now shipping its new Federal Subsonic target soft-point and hollow-point loads, designed to deliver effective performance and…

At first glance, it looks like an April Fools’ joke. It isn’t. FALCO® Holsters has officially launched its new CarryArt™…

The GRITR Semi-Universal Hybrid IWB Holster is engineered for right-hand carry, offering a precision-grade fit for over 200 handgun models.…

Greeley, CO – Steiner Optics, the leader in high-performance sighting systems for military, law enforcement, and armed professionals, expands its…

A compact, feature-rich red dot built for fast target acquisition, rugged reliability, and everyday versatility. ZeroTech is proud to introduce the new THRIVE HD…

Andrew Wieland Joins Ruger After Long-Term Planned Transition of Existing CFO Tom Dineen Sturm, Ruger & Company, Inc. (NYSE: RGR)…