Some of the best ideas don’t begin in a boardroom—they begin with a simple problem and a family determined to solve it.
That’s exactly how TargetTack came to life. During a day at the range, founder Ben Berry grew frustrated while trying to secure a target with a staple gun. After watching the struggle, his wife, Julie, jokingly challenged him to come up with a better solution. That lighthearted moment sparked an idea that would grow into an innovative American-made product designed to make target setup faster, easier, and more reliable.
Today, TargetTack remains a veteran-owned, family-operated company based in Maine, with a mission centered on practical innovation and quality craftsmanship. Every product is designed by shooters for shooters, helping archers, firearm enthusiasts, ranges, and training facilities spend less time hanging targets and more time practicing. Their reusable target-retention system eliminates many of the frustrations associated with staples, tape, and other traditional methods while standing up to repeated use in a variety of conditions.
More than just a business, TargetTack reflects the Berry family’s passion for the outdoors, shooting sports, and passing those traditions on to future generations. Their story is a reminder that sometimes the best innovations begin with a family, a shared challenge, and the determination to make something better.
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