SHIELD Sights Announces Strategic Distribution Partnerships with Sports South and Zanders
SHIELD Sights, pioneer of compact red dot optics, is pleased to announce new distribution partnerships with Sports South and Zanders…
The New Savage 110 RF Core Tactical
WESTFIELD, Massachusetts –Savage Arms®, an iconic firearm manufacturer, is introducing the 110 RF Core Tactical, the first of three rifles to…
Federal’s New Subsonic Rifle Target Loads Now Shipping
Federal Ammunition is now shipping its new Federal Subsonic target soft-point and hollow-point loads, designed to deliver effective performance and…
FALCO Launches Pineapple and Strawberry Holsters — Not a Joke
At first glance, it looks like an April Fools’ joke. It isn’t. FALCO® Holsters has officially launched its new CarryArt™…
GRITR Introduces a Semi-Universal Hybrid IWB Holster — One Holster for 200+ Handgun Models
The GRITR Semi-Universal Hybrid IWB Holster is engineered for right-hand carry, offering a precision-grade fit for over 200 handgun models.…
Steiner Launches the MPS-C—A Lighter, More Compact Enclosed Emitter Red Dot
Greeley, CO – Steiner Optics, the leader in high-performance sighting systems for military, law enforcement, and armed professionals, expands its…
ZeroTech Expands Its Thrive HD Line with the New THRIVE HD Digital 1×22 Red Dot
A compact, feature-rich red dot built for fast target acquisition, rugged reliability, and everyday versatility. ZeroTech is proud to introduce the new THRIVE HD…
Ruger Appoints New Senior Vice President & Chief Financial Officer
Andrew Wieland Joins Ruger After Long-Term Planned Transition of Existing CFO Tom Dineen Sturm, Ruger & Company, Inc. (NYSE: RGR)…
Kinetic Development Group Elevates PRS Performance with the Optic Hub System
SEYMOUR, CT — Kinetic Development Group (KDG), a leader in advanced firearm accessories and mounting solutions, is proud to highlight…
APEX Ammunition Introduces 28-Gauge SmallTown Hunting TSS Turkey Blend
Columbus, Miss. (March 12, 2026) – APEX Ammunition is now offering a 28-gauge load in the precision-built SmallTown Hunting Blend line…